Management:Market Search

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Management:Market Search

Every business needs customers. And to get customers to buy your product or service, you have to know what they want. That's where market research comes in. In essence, market research involves businesses or organizations going out and talking to people in the real world. Market researchers try to gather information about consumers' perceptions and attitudes on a whole variety of subjects. This information can then be used to design products and services that meet customers' needs, or to design marketing campaigns that communicate effectively with a products' target market.

  • Added:2006
  • Country:Australia
  • Duration:18
  • Time of update:2011/3/11 15:03:55

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