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Advertising works by creating an emotional need inside the viewer — message receiver's head. This may be a real need, or it may simply be our desire to fit in with a peer group. This need is not as definite as a physical need as defined in economic terms. Advertising also works by presenting the case for the product in a way that the target market will recognise as fulfilling their emotional need. Ususally, ads sell a product on the basis of the product's unique selling proposition.

  • Added:2006
  • Country:Australia
  • Duration:26
  • Time of update:2011/3/11 15:03:55

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